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We Are:

Pure Poison Jigs
125 Rushbrook Ln
Lenoir City, TN 37771
865-659-4924
Attn: Mike Cole
purepoisonjigs@charter.net

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The Story of Pure Poison Jigs - “Necessity is the mother of invention”

Pure Poison Jig Company was founded in 2005 out of necessity…It started with one broken hook…on one fish of a lifetime, thirty minutes before weigh in; which resulted in a club championship swimming away…and I thought “there has to be a better way to build a better bait”

It began with one mold and lead pot purchased from a mail order catalog… two feet of workspace on a beaten up work bench, a cardboard box of silicone…and

the determination to build a better bait…and so it began…

We built a lightweight jig with a stout wide gap hook and the perfect geometry for swimming or flipping, with a better band, in colors that mimicked the forage in our area...and it worked…

At first we sold a few to our friends, and a fellow tournament anglers, and we gave away more than we sold…and by word of mouth alone our reputation began to grow…

Soon thereafter we entered the business of building better baits that solve problems for anglers and more successes and customers followed…and we began to

develop the mindset and “game maxims” that carry our company to this very day.

“While they sleep, we work, while they fish, we work, while they rest, we work…we never stop working, we never stop learning, we never stop getting better, we never compromise quality and we never quit”

We introduced the first football head jig with a wide gap hook and modified eye angle like many swimming jigs to eliminate the frustration of dislodged jigs on deep water fish in 2006…the Smash Mouth Football Head remains the flagship of our line to this very day and is the choice of legions of dedicated professional anglers passionate amateur anglers to this day.

Success breeds more success…

By 2007 our line of products had grown substantially, along with our customer and dealer bases….and we survived and thrived during the economic down turn of 2008 which killed many small tackle makers…because we built better products with better value and our customers remained loyal…and the professionals who made their living on the water took notice.

In 2008 our products won their first professional event…to this day only a handful of anglers know where and who...because we know how to keep secrets for our customers…

In 2009 they won three more…and the word got out amongst co-anglers on the larger tours…
A Collegiate National Title followed…and by then so many local derbies across the south east we lost count…and stopped counting them…

“We don’t think inside or outside anyone else’s box, because those who dare…win”

In 2010 we bucked “conventional wisdom” and built one of the first non-metallic all composite Bass Jigs with a painfully slow fall rate and called it “The Warhead”

It didn’t take long for the media to take notice of it and many of our other products…and everything changed…

By 2011 our products had graced the pages of BASSMASTER, BASS TIMES, and a host of smaller publications…

Then came strong showings in Southern Opens, and a host of smaller events…

We stopped counting those as well…because we were building for something better…and building it on the base of our composite jig line…

“Those who fail to learn from mistakes will eventually perish by them”

In late 2011 we took our lumps in the world of “big business” and learned some valuable lessons about competing with the “big boys” on their playing field…where they make the rules… We “drove our spear into the ground” kept our focus, and kept plowing forward when everyone around us told us it could not be done…

“Everything we do can be summarized in a simple three word phrase…Build Better Baits…”

In 2012 one of “our guys” won our first Major Championship…A Forrest Wood Cup Co Angler Championship…(we had missed by the narrowest of margins three years earlier)…  

We released our first lines of all composite construction deep running crank baits…which performed unlike any before it…and made the deep runner you buy from the “big boys” obsolete… and long lining unnecessary…

We released the nastiest line of bladed swim jigs on the market built with Trokar hooks and superior action…and then another line tailor made for heavy cover…

Followed by an equally nasty line of swim jigs…

We launched our first Trokar equipped jig lines with the identical hook set geometry and effectiveness of our standard lines…
And more press followed…

“Innovation lives here”

Never content to stay in one place, we continued to innovate, to question fishing reality…to work while others rested…to solve problems and build better baits…

And more anglers noticed…

In 2013 we released the first dual hybrid composite suspending crank bait lines, and top water bait lines…Hawg Dawg, Suspend Shad, P-5, and Suspend C lines… we managed to build a bigger, tougher spy bait as well…

In November 2014 we launched the Our Angler Rewards program, which combines all the benefits of a buyers club, loyalty program, and discount program into one benefit…a new way to buy tackle…that benefits both us and our customers fairly, and equally…

And we decided to enter “the swim bait wars”… and just you wait and see what is coming very soon…

“We write our own history…be it victory or Eulogy…”

Today we are still innovating, we still refuse to accept others concepts of fishing reality, and we continue to live by the Maxims that have brought us to where we are today… building better baits, solving fishing problems, providing superior customer care, and never ceasing to learn, striving to be the best, and letting our product’s performances at every level speak for themselves…These things will one day reflect the content of our character, and determine the history of our company which is yet to be written…

~ Mike Cole, Founder and CEO,  Pure Poison Jig Company LLC

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